Product Manager Marketing

You probably remember the best customer journey you’ve ever experienced, and the worst one too. But why is that? What can businesses do to keep you engaged, solve your problems, and make your life easier and more beautiful, not just in one moment, but across every interaction?

“The entire customer journey. One platform”

People move between channels, platforms, apps and physical locations without thinking about it. Wherever your journey starts and wherever it continues, our goal is simple and ambitious: “Enable growing businesses to serve, sell, interact and engage through one Global AI Powered Customer Engagement Platform. We connect conversations, customer data and payments with AI Agents, so that businesses all over the world can grow faster, together.

All our services are fully integrated within our unique business structure, consisting of four business units: Connect, Pay, Live, and Engage.

Now, we’re looking for a Product Manager to lead the product strategy for our Marketing Product suite, the Marketing Cloud.

What you will do

We are building the ultimate Global AI-Powered Customer Engagement Platform that lets businesses connect with customers, automate work, and handle every interaction through one reliable, user-friendly platform. That is our mission for 2026.

The CM.com Marketing Cloud enables customers to create hyper-personalized marketing campaigns that reach their end-consumers at the right time with the right message on the right channel.

As Product Manager, your objective is to guide the evolution of our Marketing product suite to the next level, making sure it meets the needs of modern business’ marketing teams and stays ahead with smart, user-focused innovations.

You will oversee & work directly with three dedicated product teams:

1.     The CDP team focuses on collecting, unifying, and activating customer data.

2.     The Inspire team develops real-time AI personalization features.

3.     The Campaigns & Pages team builds tools for creating and automating email campaigns and landing pages.

You’ll work closely with our international Sales, Marketing, and Customer Success teams to stay aligned with customer needs, market developments, and commercial goals.

Your primary responsibilities will be to:

1.     Deeply understand the marketing software landscape and translate market insights into product direction

2.     Define and execute a clear product strategy for the Marketing Cloud, aligned with CM.com’s one platform vision

3.     Maximize customer value by ensuring the product is positioned, sold, and used as intended
   

 The Product Manager reports directly to the Head of Product in Engage

In your first 12 months, you will:

• Own the strategy: Define and prioritize the product strategy for the marketing cloud, ensuring alignment with business goals and customer needs.

• Drive innovation: Stay ahead of industry trends and customer demands to continuously improve and expand the product.

• Collaborate with stakeholders: Work closely with development, sales, and marketing and client teams ensure seamless execution of the product vision.

• Ensure continuity: Maintain the reliability and performance of the marketing channels, ensuring they meet the highest standards of quality and usability.

• Engage with the market: Focus on the CM.com visibilty in the market

• Work Together: Be an active and collaborative member of the team, contributing to a culture of innovation and excellence.

 That’s why you ideally have

• Academic level of reasoning;

• Sufficient experience as a Product Specialist, ideally in a Marketing SaaS context, you have a wide experience in marketing software solutions;

• A strong interest in how (agentic) AI can transform marketing and automation, and you bring ideas or curiosity about how to apply these technologies to real-world use cases.

• Market awareness, you’re on top of marketing trends and you know the ecosystem of software vendors and marketing agencies;

• A strong interest in (technical) product development coupled with strategic experience in a commercial role;

• Excellent communication skills to effectively convey visionary concepts to various stakeholders;

• A strategic, customer-centric mindset that enables you to oversee and safeguard long-term goals.

The reality at CM.com

We believe honesty creates better matches. So here it is:

• You work on-site with your team, collaboration happens face to face.

• Priorities can shift quickly as technology and insights evolve.

• AI will change how your role looks, fast. Some tasks you do today may disappear next year.

• We move before everything is finished or polished.

• For this position, we can only consider candidates who already hold a permanent work and residence permit for the Netherlands.

If that excites you, you’ll probably feel at home here. If you’re looking for predictability and fixed boundaries, this may not be the right place.

Every CM.com colleague, connects to our 4 shared values:

Drive and Lead

We value your expertise and professional judgement. You understand the mission of CM.com and feel ownership over your role and its contribution to the bigger picture. You take initiative, make decisions and recognize opportunities. Making mistakes is part of moving forward.

Grow and Learn

Growing Faster Together is not just our purpose, it’s how we work. The growth of our colleagues and our customers is our priority. Our organization is designed to support this through the CM Academy, the Young Professional Program and our own CM Business Adventure, the CMBA. But growth also comes from daily curiosity.

You enjoy stepping outside your comfort zone and you like to experiment, learn continuously and actively share knowledge and insights with others.

Together and Care

At CM.com, we work together. We believe that diverse perspectives lead to stronger outcomes. Diversity is therefore essential to us.

We value the social side of work. We trust one another, show genuine interest and care about one another’s well-being. You are looking for that connection, you prefer being together on-site, sharing ideas, meals, workouts and conversations, and you believe that energy is created by meeting in person.

Speed and Change

For more than 25 years, we have operated at the forefront of innovation. Change is not something we respond to, it’s something we actively drive.
By welcoming AI Agents into our organisation, we fundamentally change how work is done. This allows us to move faster, do more with fewer people and continuously rethink roles and responsibilities. You are comfortable with that reality and want to contribute to progress rather than maintaining the status quo.

Company Benefits

At CM.com, we believe in empowering our people to do what they love, excel at what they do, and make a meaningful impact. As a CM.com club member, you’ll have the following benefits:

• Onboarding: Join our unique 3-days Global Onboarding program in our Headquarters in Breda, a deep dive into the culture of CM.com.

• Healthy food: Daily healthy lunches and snacks to keep you energized.

• Effortless commute: The Shuttle mobility card, commuting allowance and Lease-a-bike options get you where you need to be. We have CM company cars that you can use for client visits as well.

• Invest in your future: A solid pension plan.

• Time off: Recharge with 25 vacation days, plus the option to purchase 10 additional days.

• Own your success: Become a shareholder with our Employee Share Purchase Program.

• Your Development: We support your growth and development through initiatives like the CM Academy, Udemy courses, exclusive meetups with thought leaders, the Young Professional Program, and our own CM Business Adventure (CMBA), ensuring you’re always learning and evolving

• Vitality: Our Vitality Team organizes a year-round vitality program to support a healthy body and mind for all colleagues. Think of stress prevention workshops, ergonomist visit, weekly bootcamps, yoga sessions and our CM sports day.

• Together at CM.com: Weekly drinks, board game nights, karaoke throwdowns, yearly ski trip, and more! We have something for everyone.

Our diverse perspectives fuel innovation and drive us forward. We welcome everyone, regardless of age, background, or beliefs.